Inova Health System is a not-for-profit healthcare system based in Northern Virginia that serves more than two million people each year. For Inova, the challenge is more than patient volume: it’s living up to their standard or “Perfect Care", which is defined by the hospital as a system-wide goal to achieve consistent, high quality care in 95% of all patients who receive treatment at Inova.

As VP and Chief Marketing Officer for Inova Health System, Jeff Cowart was instrumental in building the quality perception of Inova. During his time with Inova, Jeff was responsible for brand positioning and communications strategy, innovative models for physician relationship engagement, and marketing and public affairs.