reaching patients with the right media engagement
Instead of simply pushing mass media messages into the marketplace, G&P’s approach to media engages your target audience throughout their daily routine. Utilizing a variety of research tools, G&P develops a preferred media mix that will attract new customers and build your brand presence within your market territory.
- Consumer Segmentation – demographic and psychographic profile, lifestyle trending
- Media Mix – media consumption, local marketplace, competitive landscape, cost-point analysis
- Media Responsibilities – planning, negotiation, added value, stewardship and post-buy reporting to ensure the most efficient use of your media investment