Many healthcare businesses are focused on growing market share, arguing that greater market share equals greater profit. That's all well and good if that model works for your business type or market, but for many hospitals the key to increasing profits lies in identifying and developing the right growth markets as opposed to overall market share.

G&P takes a different approach to growing your business with strategic market positioning. We analyze your organization, competitive marketplace and market segments to understand where growth will build profitability, and turn those insights into a plan to drive strategic growth.